La Flama Pitches “The House of Dancing Water”
Director Luis Torres and EP Jorge Bobadilla founded animation and motion studio La Flama in Mexico City in 2007. They pitched these spectacular style frames to Saatchi Hong Kong for a Chinese TV spot promoting “The House of Dancing Water,” a new floor show at the City of Dreams Casino in Macao, China.
Luis Torres, “The idea was to represent the energy and artistry of the show, as it is the biggest show of it’s kind and takes place in the biggest water stage in the world.
“Because of an agreement between Franco Dragone Productions and the casino, no actual images of the show could be released until the opening night. So the challenge in this pitch was to represent the actual show without showing any element of it.
“Saatchi wanted the pitch to represent Chinese culture, but not to fall into cliches. They wanted water and ink as they are two important elements of the show and chinese culture.
“My approach was to use these elements but give them a twist as Chinese ink has been use in many spots throughout the world. So I focused on bringing more body to the ink and use it as a graphic element, and use water to show the different elements that we had to show.
“This was one of our best pitches and we ended up being one of the runner-ups for the spot. Unfortunately at the end, the client decided to go in another direction and made a live action spot rather than an animated one.”
Client: City of Dreams Casino, Macao, China
Agency: Saatchi Hong Kong
Studio: La Flama
Director/designer: Luis Torres
Wonderful concept and the use of such a rich and mature color palette is very well executed. I would love to see the full animation! (Checking laflama.tv right now
Hey Jason, unfortunately no video was completed for these style frames as the client decided to go with live-action instead of animation.