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PANEL “Pitching, Darwinism and Human Nature”


Panel summary: Since the Middle Ages the butcher, the baker and the candlestick maker tried to best the competition by giving away free samples.

Like it or not, to know which candle will last the longest, the buyer often insists on lighting the wick.

Join creative force of nature Mick Ebeling as he kicks the hornet’s nest exploring contrary opinions on the motivational and underlying psychological aspects behind the urge/habit/necessity for talent to pitch their wares for free, how the practice evolved and where it may lead.


Moderator: Mick Ebeling, Founder and CEO,  The Ebeling Group and The Not Impossible Foundation

Mick is the founder of The Ebeling Group (TEG), an award-winning, International production company and creative think tank that represents some of the world’s leading design/director collectives. TEG’s most well-known projects include the main title sequence for the James Bond 007 film, “Quantum of Solace”  and the ever-referenced Will Ferrell film “Stranger than Fiction” graphics. Mick’s reputation for consistently producing groundbreaking work stems from his unwavering ability to identify and nurture innovators in production, design and innovation.

Raised in a family of philanthropists, Mick is also founder of the Not Impossible Foundation, a nonprofit organization that develops creative solutions to real-world problems. Mick was inspired by his friend, ALS patient and famous street artist “Tempt One”, to create The Eyewriter the first project of The Not Impossible Foundation – an open source, low-cost, DIY device that gives anyone suffering from paralysis the ability to draw again using only their eyes. Time Magazine named The Eyewriter one of the “Top 50 Inventions of 2010.”

Mick’s aim to raise public awareness led him to produce the feature film “Getting Up: The Tempt One Story” that documents the creation of The Eyewriter. The documentary won the Audience Award at The Slamdance Film Festival earlier this year. Currently, Mick is working on a global paediatric cancer initiative in partnership with Lance Armstrong’s Livestrong Foundation.



Panelist: Lionel Gadoury, President of the Regiester Graphic Designers of Ontario (RGD)

Lionel has always been an entrepreneur. Just two years after graduating from OCAD, Lionel started his own shop, Insync Creative. In just a few years, Insync attracted a significant roster of clients to the point where it was acquired by an ad agency, enabling a one-year sabbatical in Italy to travel and paint. Lionel then went on to co-found Fireworks Creative and Context Creative.

Today, clients of Context Creative recognize Lionel’s passion for the impact that design thinking can make in building businesses and differentiating brands in a world that is rapidly commoditizing.

Beyond creating innovative business models and profitable partner relationships, Lionel’s goal is to put graphic design and communications to work, helping clients act on new opportunities, creating memorable campaigns that achieve goals, while putting sustainable processes in place that typically increase competitive capabilities.

Lionel is a Registered Graphic Designer and is the President of the Registered Graphic Designers of Ontario (RGD).

Twitter: @LionelGadoury


Panelist: Jay Van Bavel, Director of the Social Perception and Evaluation Lab at NYU Dept of Psychology

Jay Van Bavel is currently is an Assistant Professor at the New York University Department of Psychology. He completed his BA in psychology at the University of Alberta (2002), a PhD in psychology at the University of Toronto (2008) and a postdoctoral fellowship at The Ohio State University (2009). Jay conducts research on how our social identities and moral beliefs shape our perceptions and evaluations of the social and physical world. Jay recently received the Early Career Award for Distinguished Contributions in Social Neuroscience and his research has been nominated for and received awards from the Society for Personality and Social Psychology, Society for Experimental Social Psychology, Association for Psychological Science, and Society for the Psychological Study of Social Issues. Jay has taught classes on Social Psychology, Attitudes and Evaluation, Intergroup Relations and Moral Psychology.

Twiiter: @jayvanbavel



Panelist: Mike Samson is the co-founder of crowdSPRING, the world’s largest crowdsourced creative marketplace, and speaks often on crowdsourcing, industry disruption, startups, and small business issues. Samson is also an Emmy Award® nominated Producer and Production Manager with 20 years of experience in the film and television industry. He worked on dozens of feature film and TV projects including “Wall Street,” “Bull Durham,” “Steven King’s The Stand,” “Men in Black II,”and TV series such as “New York Undercover” and “Third Watch.” Numerous honors including an Emmy Award nomination, DGA awards, and a George Foster Peabody Award. He is a member of the Directors Guild of America and the Academy of Television Arts & Sciences

Samson has a BA in Mass Media from the University of Illinois and a MBA from Northwestern University’s Kellogg Graduate School of Management.

Twiiter: @mike_samson

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